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'Every South African has a stake in a peaceful and prosperous South
Africa.' The SA Tribes programme is one of the most comprehensive
research studies carried out in South Africa's history. Nearly
15,000 South Africans were interviewed during the period 1997-2001.
From the poorest Xhosa-speakers in the Eastern Cape to wealthy
Sandton executives, representatives from every strata of this
country's diverse populace have been questioned. The resultant
assessment is as thought-provoking as it is groundbreaking. UCT
professor Steve Burgess has worked closely with learned colleagues
from all over the world - and has enjoyed extensive support from
leading research companies Markinor and Gallup - to put together
this authoritative and insightful portrait of the Rainbow Nation as
it heads towards its 10th anniversary. Although initially conceived
as a tool for marketers seeking to understand the changing
demographics of the new South Africa, SA Tribes has become required
reading for anyone determined to understand the social and
political geography of the country. SA Tribes contends that
understanding and embracing our social identities, rather than
dwelling on racial differences, is key to a successful society in
South Africa. Thanks to the SA Tribes study we are now better
placed than ever to know and understand our neighbours.
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